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Demographics & Other Data

Census

As the Regional Census Data Center for the San Diego region, SANDAG keeps a complete inventory of data released from the 1990, 2000, and 2010 Censuses. SANDAG also works with the U.S. Census Bureau, local agencies, and the public on all census-related issues in the region.

2020 Census

As the regional agency appointed to coordinate 2020 Census outreach, SANDAG is responsible for leading public education efforts alongside local jurisdictions and Count Me 2020, a coalition of more than 150 community-based organizations led by United Way of San Diego County.

The SANDAG 2020 Census Complete Count Stakeholder Working Group convenes monthly with a goal to support historically hard-to-count communities and encourage full public participation in the Census. One of the first actions of the newly-formed committee is to review and adopt a strategic plan that will guide 2020 Census outreach efforts and outline the allocation of $1.56 million in funding from the California Complete Count Office.

For additional details regarding past and upcoming working group meetings, including meeting agendas and minutes, please visit the SANDAG 2020 Census Complete Count Stakeholder Working Group web page.

Frequently Asked Questions

How can I learn about 2020 Census job opportunities?
The U.S. Census Bureau is recruiting for a variety of temporary jobs in the San Diego region, including Census takers, recruiting assistants, and office staff. Visit 2020Census.gov/jobs to view current opportunities and learn more.

Why is the Census important?
Every ten years, the federal government conducts a population count of everyone in the United States. The results provide the basis for distributing billions of dollars each year and for determining the number of representatives each state has in the U.S. House of Representatives. For each person who is not counted by the Census, an estimated $20,000 in funding will be lost over ten years. For a household or a family of five, the community can lose more than $100,000.

How is SANDAG involved?
SANDAG and Count Me 2020 are responsible for leading public education efforts and encouraging full public participation in the Census. SANDAG coordinates outreach among local jurisdictions, elected officials, the business community, educators, and health and human services. Count Me 2020, a coalition of 100+ community-based organizations led by United Way of San Diego County, is responsible for coordinating a variety of stakeholder groups representing hard-to-count communities.

How will Census data be protected?
The Census Bureau is required to protect any personal information. Under Title 13 of the U.S. Code, the Census Bureau cannot release any identifiable information about individuals, households, or businesses, even to law enforcement agencies. The law states that the information collected may only be used for statistical purposes. All Census Bureau staff take a lifetime oath to protect personal information, and any violation comes with a penalty of up to $250,000 and/or up to five years in prison. Learn more about the 2020 Census and Confidentiality.

How will people be invited to participate?
Every household will have the option to respond online, by mail, or by phone. According to the Census Bureau, 95% of households will receive their invitation in the mail, almost 5% will receive their invitation when a Census taker drops it off, and less than 1% will be counted in person instead of being invited to respond on their own.

What is the timeline for the 2020 Census?
In March 2020, people can begin responding to the Census online at 2020census.gov, by mail, or by phone. Between June and July 2020, Census takers will go door to door to count people who have not responded. By December 31, 2020, the Census Bureau will report to the President of the United States the population count and apportionment of congressional seats for each state. Initial 2020 Census data will be made public in 2021.

What is Count Me 2020?
Count Me 2020 is a coalition of more than 100 community-based organizations working toward a complete and accurate 2020 Census count in San Diego and Imperial Counties. Outreach focuses on ensuring that the 255,000 to 783,000 individuals who are considered “hard to count” in San Diego and Imperial Counties are counted and represented.

The Coalition’s organizing approach is to nurture a culture of trust, engagement, buy-in and civic participation to reach, educate, motivate and activate individuals who are traditionally excluded and undercounted. Count Me 2020 coordinates closely with governments, businesses and other efforts.

How can I get involved?
The SANDAG 2020 Census Complete Count Stakeholder Working Group meets regularly at the SANDAG office to discuss outreach strategies to ensure a complete and accurate count. Members of the public are invited to attend the meetings to learn more or provide public comment. Additionally, you can sign up to receive email updates about the latest Count Me 2020 activities at Count Me 2020.org. More resources, such as outreach toolkits, may be developed in the future.

Links

American Community Survey
Find out about the newest way the Census Bureau is collecting data throughout the decade instead of every ten years.

About the Census
Learn about a variety of datasets available from the Census.

Census Data Online
Access census data in a variety of formats online.

Other Census Resources
Links to other agencies with Census data.

Webinars and Training
View additional information about past webinars and training workshops hosted by SANDAG, including recordings and presentation materials.

If you would like more information about census data in the San Diego region, please contact Darlanne Hoctor Mulmat at (619) 699-7326 or darlanne.mulmat@sandag.org.

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