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Demographics & Other Data


As the Regional Census Data Center for the San Diego region, SANDAG keeps a complete inventory of data released from the 1990, 2000, and 2010 Censuses. SANDAG also works with the U.S. Census Bureau, local agencies, and the public on all census-related issues in the region.

With the 2010 Census, the U.S. Census Bureau also has implemented several new tools available directly from the Census website.


American Community Survey
Find out about the newest way the Census Bureau is collecting data throughout the decade instead of every ten years.

About the Census
Learn about a variety of datasets available from the Census.

Census Data Online
Access census data in a variety of formats online.

Other Census Resources
Links to other agencies with Census data.

Webinars and Training

To facilitate Census data access, SANDAG staff also offer workshops. To request a workshop, please complete this form and a SANDAG staff member will follow up with you to coordinate details. See below for additional information about past SANDAG workshops.

Census Academy
The Census Bureau has a free virtual hub for learning how to access and use their data. Census Academy Offers:

  • Data Gems - Short videos demonstrating tips and tricks for data users who are looking for an easy and quick way to enhance their knowledge of Census data.
  • Webinars - Upcoming free webinars that include the opportunity to interact with instructors.
  • Recorded Webinars – Previous training sessions available on a variety of topics.
  • How to Videos – Tutorials on how to access data, for example How to Access American Community Survey (ACS) Block Group Data
  • Training Resources – One page introductions to some of the topics, programs, and surveys at the Census Bureau.
  • Courses (Coming soon!) - Free on-line video trainings to learn availability and uses of data products and programs from the Census Bureau.

Subscribe to get weekly updates from the Census Academy.

Local Update of Census Addresses (LUCA) Training Workshop
The 2020 Census Local Update of Census Addresses (LUCA) Program is beginning. This program provides local governments the opportunity to add, correct, or delete addresses to ensure that the 2020 Census is based on accurate lists so that everyone can be counted once, only once, and in the right place.

To help local jurisdictions understand how to use LUCA materials, the Census Bureau in partnership with SANDAG hosted a Training Workshop. The following PowerPoint files and training video were presented.

Introduction | Review & Update Strategies | Training Video | Digital Address Materials | Paper Address Materials | Digital Map Materials | Paper Map Materials | Geographic Updates Partnership Software

Community Analysis with Census Data
Presentation | Hands-on Exercises
This workshop is for data users seeking to capture the key demographic, social, economic, and housing indicators that define their community and neighborhoods. Specific topics include: accessing data for small area geographies, data variables used in community analysis, and using American FactFinder to navigate Census products. The exercises in the handout show how to obtain age, income, poverty, race and ethnicity, and other measures to create community profiles, tables, and maps.

Using Census Data to Track Trends
This presentation provides training in ways to determine changes in data over time; and is useful for research and planning purposes. The training includes a basic overview of navigating American FactFinder and Census website, a brief review of data collection methods, defining and locating time periods for comparison, and creating tables to track the results.

Map Tab Lab
This webinar was presented by David Kraiker, a data dissemination specialist with the Census Bureau’s New York regional office. The presentation begins with a quick overview of mapping in general and then shows specific examples of how to use the map tab in American Factfinder (the Census Bureau’s data tool) to pull data for specific geographic areas (e.g., neighborhoods based on census tracts).

Local Employment Dynamics
This workshop is designed for businesses, local planners and other data users who want to research local workforce and employment trends. The course content includes training on navigating the Local Employment Dynamics (LED) website and explores LED products including QWI Explorer, LED Extraction Tool, and OnTheMap. These tools allow data users to analyze employment, hiring, job creation and destruction, earnings and much more for workers by industry, as well as display employment and home locations of workers on a map. The workshop provides users with access to a wealth of time series data pertinent to understanding the local labor market, planning, and managing and thriving in a competitive business environment.

Economic Census Workshop
Presentation - Economic Programs Overview | Presentation - Economic Development | Presentation - Census Business Builder Demonstration | California Data with County Comparisons | CA Data for Cities & Census Designated Places | Factoids
This workshop covered the following three topics.

The 2012 Economic Census - An Update, and Important Changes for the San Diego Region: This portion of the presentation will provide an overview of the Census Bureau's economic data for the San Diego region, focusing on the largest economic program Census conducts, the Economic Census. An update on which reports have already been released (and which are coming soon) will be provided, with highlights of the important industry, geographic, and other changes that will impact data users. Attendees also will learn about the Census Bureau's website, a valuable resource for businesses, chambers of commerce, and economic development staff.

Using Census Bureau Demographic and Economic Data to Spur Economic Development: This section of the presentation will provide a deep, detailed dive into the data from selected monthly, quarterly, annual, and periodic economic programs conducted by the US Census Bureau that can be used by economic planners and development staff to promote economic growth in their areas. Special attention will be given to those programs that provide data on businesses in the San Diego region (including the Economic Census), but the session also will discuss the programs that can be used to compare the San Diego region to California and the nation as a whole.

Using Census Bureau Data in a Business Plan: Introducing Census Business Builder: While this portion of the presentation also provides a detailed dive into key Census Bureau demographic and economic data, this focus is on information useful for entrepreneurs and small business owners in business plans and loan application. Local area data for the San Diego region will be discussed that can help businesses better understand their customers and market as well as their competitors and industry. A brand new tool called Census Business Builder (released in September 2015) will be featured that makes it easy for users to access these key data, following a real-life scenario of an entrepreneur who's interested in opening their first business.

Accessing Census Data through Census Reporter
Census Reporter provides easy access to data collected by the U.S. Census Bureau through the American Community Survey (ACS), including social, economic, and housing characteristics, such as education, language spoken at home, place of birth, income, employment, occupation, commuting to work, and much more. Through this tool, profiles and comparisons, including visualizations, can be created, as well a data exports for further analysis. This workshop will demonstrate how to use this free web application in order to access the most up-to-date demographic, socioeconomic, and housing statistics from the ACS. Methods for augmenting this information through American FactFinder (another Census Bureau online tool) also will be shown. There will be time for hands-on access of specific data, so bring your real-world questions and you'll be able to access the data you need as part of the learning process.

Census and ACS Microdata Workshop
Have you ever felt limited by the tables available through the Census Bureau’s American FactFinder tool? Do you want to analyze Census and American Community Survey data over time? If you answered “yes” to either of these questions, this workshop is for you. Led by Katie Genadek from the Minnesota Population Center at the University of Minnesota, the following topics are covered.

• What is the Integrated Public Use Microdata Series (IPUMS)?
• What data are available via the IPUMS?
• How are the data documented and how can I utilize the interactive metadata?
• How can I select the data I am interested in and download it for analysis?
• How can I analyze the data without a statistical software package?

Understanding Census/American Community Survey (ACS) Data & Geographies
Presentation | Census & ACS Data Explained | Census & ACS Resources
While the Census Bureau counts all residents in the United States every ten years, the ACS is a nationwide survey designed to provide communities a fresh look at extensive population and housing information every year instead of the “long form” data previously collected once every ten years. The ACS includes social, economic, and housing characteristics such as education, language spoken at home, place of birth, income, employment, occupation, commuting to work, and much more. This workshop provided an overview of the survey methodology and geographic areas available for analysis.

Census Transportation Planning Package (CTPP) Training
Data collected by the U.S. Census Bureau regarding demographic characteristics, home and work locations and journey to work travel flows are helpful for transportation policy and planning efforts. Special census products and data tabulations have been created in 1990, 2000, and 2006 for transportation: the Census Transportation Planning Products (CTPP) program. The following link provides training related to the use of the CTPP:

Census Data for Grant Writers Webinar
Audio | Presentation - Accessing Census Data | Presentation - Using Census Data in Grant Writing | Handouts
This workshop is geared toward grant writing professional and individuals interested in learning the basics of using census data in grant proposal writing. Workshop participants learn where to locate census demographics to help build an effective case for project funding.

Workshop topics include:
• Census Concepts and Geography
• Navigating the Census Website
• Understanding Census Data Products
• Presenting Data in a Grant Proposal

Census Data for Business and Community Development Webinar
Audio | Presentation - Accessing Market Research | Presentation - Census Data for Business
Are you planning for success? If you are seeking a loan or equity funding, the market research section of your business plan is a critical element for building credibility. But how can you get hard data to back up your intuition and assumptions?

The Census Bureau website and database can provide the facts you may need. This workshop shows you how to use census data to:
• Measure business competition and market share
• Get population characteristics and other critical data about your market
• Create customized maps of your area
• Examine potential site locations
• Analyze trade area(s)
• Examine trends for market planning


If you would like more information about census data in the San Diego region, please contact Darlanne Hoctor Mulmat at (619) 699-7326 or

Related Resources

info - Demystifying Geographies: Peeling Back the Layers
info - 2010 American Community Survey
info - Poverty in the San Diego Region