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Conferences & Workshops

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Census Data for Business and Community Development Workshop

Date: 5/21/14 - 5/21/14

Wednesday, May 21, 2014

Time choices:
• 9 a.m. to noon
• 1 p.m. to 4 p.m.

Location choices:
• Online via webinar
• In-person at the Central Library, Wells Fargo Training Room, 330 Park Boulevard, San Diego, CA 92101

The library is conveniently located in Downtown San Diego at Park Boulevard and 11th Avenue, near Petco Park, about two blocks from the 12th and Imperial Trolley stop. Other transit stops are nearby. Participants are encouraged to take public transit.
Parking is available in the building’s parking structure at a cost of $3.25 per hour. Other parking is available at nearby parking lots. The library will only be able to provide parking validation for the afternoon session when the library is officially open to the public.

Registration: Online registration

Contact: Darlanne Hoctor Mulmat, (619) 699-7326,

Are you planning for success? If you are seeking a loan or equity funding, the market research section of your business plan is a critical element for building credibility. But how can you get hard data to back up your intuition and assumptions?

The Census Bureau website and database can provide the facts you may need. This workshop will show you how to use census data to:
• Measure business competition and market share
• Get population characteristics and other critical data about your market
• Create customized maps of your area
• Examine potential site locations
• Analyze trade area(s)
• Examine trends for market planning