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Conferences & Workshops

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Census Workshop

Date: 3/16/16 - 3/16/16

We are pleased to announce that SANDAG will offer a free workshop on the Economic Census, provided by Andy Hait from the Economy-Wide Statistics Division of the U.S. Census Bureau.

Wednesday, March 16, 2016
8 a.m. to 12 p.m. 
Online via webinar
401 B Street, 7th Floor Board Room
San Diego, CA 92101

SANDAG offices are conveniently located in Downtown San Diego one block from 5th Avenue Trolley Station. Other transit stops are nearby. Participants are encouraged to take public transit.

Parking is available in the building’s parking structure at a cost of $28 (3 hours or more). Other parking is available at nearby parking lots. SANDAG will not provide parking validation for these workshops.


Online registration

Space is limited so please register early.

Contact: Darlanne Hoctor Mulmat, (619) 699-7326, 

Workshop Description

This workshop will cover the following three topics.

The 2012 Economic Census: An Update, and Important Changes for the San Diego region

This portion of the presentation will provide an overview of the Census Bureau's economic data for the San Diego region, focusing on the largest economic program Census conducts, the Economic Census. An update on which reports have already been released (and which are coming soon) will be provided, with highlights of the important industry, geographic, and other changes that will impact data users. Attendees also will learn about the Census Bureau's website, a valuable resource for businesses, chambers of commerce, and economic development staff.

Using Census Bureau Demographic and Economic Data to Spur Economic Development

This section of the presentation will provide a deep, detailed dive into the data from selected monthly, quarterly, annual, and periodic economic programs conducted by the US Census Bureau that can be used by economic planners and development staff to promote economic growth in their areas.  Special attention will be given to those programs that provide data on businesses in the San Diego region (including the Economic Census), but the session also will discuss the programs that can be used to compare the San Diego region to California and the nation as a whole.

Using Census Bureau Data in a Business Plan: Introducing Census Business Builder

While this portion of the presentation also provides a detailed dive into key Census Bureau demographic and economic data, this focus is on information useful for entrepreneurs and small business owners in business plans and loan application. Local area data for the San Diego region will be discussed that can help businesses better understand their customers and market as well as their competitors and industry. A brand new tool called Census Business Builder (released in September 2015) will be featured that makes it easy for users to access these key data, following a real-life scenario of an entrepreneur who's interested in opening their first business.